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If you have loose curls that are fine and fragile, then you know the struggle: without the right hair care products, your curls can fall flat. Many shampoos that promise volume work by drying out the hair, which can leave curls frizzy and undefined.
The Ouidad PlayCurl Amplifying Shampoo is different. Formulated with Wheat Protein, Hydrolyzed Silk, and nourishing botanicals like Green Tea and Aloe, our formula gently cleanses curls while giving them a healthy boost of body—without stripping your hair of its moisture. Our lightweight ingredients won't stretch curls or weigh them down, so your hair will continue to look defined and lifted with maximum fullness and bounce. This shampoo is also safe for color-treated hair.
Ouidad is the original curl expert with one iconic idea: let curls be curls. The PlayCurl curl amplifying series of hair care products by Ouidad is recommended for loose, wavy, or s-shaped curls. Maximize your hair's volume by using Ouidad PlayCurl Amplifying Shampoo with our PlayCurl Amplifying Conditioner, Foam, and Styling Spray for a complete curl care regimen.
Brand Story Ouidad is the original curl expert with one iconic idea — let curls be curls. For over 30 years, we’ve perfected a unique customized approach for each curl type: Loose, Classic, Tight, and Kinky curls.
